Photo by Arthur Tcholakian
This is the new logo/photo that I'll be using in all my material herewith . . . it is the old photo "TWEAKED" with new colors splashed vertically to give it a more contemporary look with an old " BROADWAY" typeface for the name imbedded . . . . a touch of the old with a touch of the new . . .
The original photo was taken by the late world-famous portrait photographer, ARTHUR TCHOLAKIAN, Armenian-American who I had the pleasure of being his friend when I had my sign company in Newington, Virginia in the early 80's . . . He was referred to me by a close friend who had just painted his new house.
Arthur had decided to move down from New York and re-establish his photography studio in nearby Wolftrap, Virginia. His many successful projects in the past consisted of beautiful award-winning photographic portfolios of the Soviet Union, Israel, Africa and several other European countries. He went on world photo assignments for Time-life and National Geographic magazine. He was truly a world-class photographer.
His first project he was planning in Virginia was a book consisting of all of the ambassador's wives in the Washington, D.C. embassies. I remember back in the early 80's his fee for a portrait was a flat $1000.00 which included pick-up at your office in a limousine, lunch and return trip to your office via limo. It took the major portion of the day.
Arthur was a genius photographer. What I did for him was a custom 3x5 ft. double-sided screenprinted nylon flag with his logo I had created and the words: Wolftrap Photography, it was a conservative 2-color flag and flew below the U.S. flag on his front lawn in nearby Reston, Virginia. I remember 'trading" services . . . his fee for a custom portrait at that time, like I said, was $1000.00.
I got the best part of the deal. The fact that Arthur took my portrait, was enough for me. To name just a very few of his portraits in his books who sat for him, were: Golda Meir, Bobby Short, Salvador Dali, Lena Horne . . . the list is endless . .
We hit off a real good close friendship, had a lot in common . . . I was looking forward to going on field trips with him and taking lessons on a single lens reflex ( SLR ) camera when all of a sudden, his wife calls me and told me the tragic news that Arthur had suddenly died, I believe from a stroke.
If you want to read a little really interesting stuff on a great American phographer, Arthur Tcholakian . . . Do yourself a favor . . . " Google" him !
I feel real lucky to have crossed paths with this creative artist with a camera !