With the Super Bowl just a few days away you think right away of the "expensive" ads that are aired at half-time . . . millions and millions of dollars for just a 30-second ad . . . Actually . . . what many people don't know is that it is the cheapest advertising there is . . . Advertising is sold by "reach" - - - meaning how many people will be exposed to your message . . . then you divide the dollar by the people-count and bingo, that is what it costs per person to get the ad in front of that person - - - whether it is a TV or radio ad or highway billboard . . . which is figured by actual counting of the vehicles, you've seen those old guys with a hand clicker-counter in their hands on a stool by the side of the road . . .
I remember years ago, it would cost about 13 cents to place a flyer-handbill on a car's windshield ( based on the cost of printing a hand bill, and paying a person to actually go around and placing that hand bill on the windshield wiper OR at a person's doorstep . . .
Back then, it was only about 3 cents per person reach for a Super Bowl ad compaired to the 13 cents per person reach handbill under the winshield .