About a month prior, I had been asked to contribute cartoons for a new teen department of the Sunday supplement, REACT. The new editor was Ms. Aris Georgiadis who was previously with Good Housekeeping magazine and had gone over to this new magazine. She had remembered my work at Good Housekeeping where I was appearing pretty regularly at the time and so I was asked to submit.
The letter in its entirety is as follows:
April 3, 1998
PO Box 2593
Washington, D.C. 20013
Thanks again for your comics and the effort you put into this batch, but your style of comic is different from the type of humor and "look" we try to capture in our pages.
As much as I found your comics personally to my liking, I also have to meet editorial needs of our readership. I think your gags capture and conform to an adult's view of teens. For example, one gag reads: " Do you have any other irons in the fire besides playing the lottery every week ? " This is not what I think today's teen reader relates to - - he or she would be able to hear the adult voice behind the gag line.
Also, the feeling here is that your style is too " NEW YORKER ", so to speak, and though far from being a bad thing, it's just not the type of comic we're looking for.
I hope this is of some help. Thanks again for your comics.
REACT A Parade Publication
It's amazing to me in the variety of responses you get from the various editorial departments . . Here I see a real professional who thinks it is important enough to take time and show some courtesy to write a cartoonist a letter with some useful advice, even though after sending only a couple dozen cartoons. I didn't even ASK for why or anything.
Then, you get the other extreme, send in 19,000 cartoons to a magazine, and after 7 years of submitting batches every 10 days without interruption, you ask for a response on three different occasions by letter, and you get silence. It was only after having to draft a unique ' Pavlovian psychological-response ' query was I able to get a "rise". AND I got a PHONE CALL none the less ! Actually, it was worth it, I think. Man, it was like pulling hen's teeth ( I haven't heard that expression for a long while ).
MY stuff was TOO READER'S DIGEST, ELI STEIN'S work was TOO SATURDAY EVENING POST, and HARLEY SCHWADRON'S is TOO GREETING CARD LOOKING ! Man, GIVE ME A BREAK.